Scientific Advertising by Claude C. Hopkins

Scientific Advertising

• By: Claude C. Hopkins
• Narrated by: Paul Jones
• Length: 2 hrs and 4 mins
• Categories: Business & Careers

Publisher's Summary

This is the complete and unabridged audiobook Scientific Advertising narrated from the original book as written by Claude C. Hopkins. Scientific Advertising was written by the advertising genius in 1923 and is cited by many advertising and Internet marketing personalities such as David Ogilvy, Gary Halbert, and Jay Abraham as a "must-read" book.

Hopkins used the techniques of testing and measuring the effectiveness of his ads by understanding and using the principles of psychology. After listening to this audiobook you'll never waste money on ineffective advertising again.