Purple Cow by Seth Godin

$7.99

Purple Cow

  • Transform Your Business by Being Remarkable
  • By: Seth Godin
  • Narrated by: Seth Godin
  • Length: 2 hrs and 58 mins
  • Categories: Business & Careers

Publisher's Summary

Brought to you by Penguin.

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of Ps used by marketers - pricing, promotion, publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new best seller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

©2020 Seth Godin (P)2020 Penguin Audio

Customer Reviews

1-5 of 1 review

  • Rachel Dunn

    This is a book to read over and over

    I love everything about this book. I’ve read it many times since it’s release. Time to work on my own purple cow.

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    1 person found this helpful

    October 2, 2022

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